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Amazon Is Quietly Killing a Program That Brands Used to Drive Sales. Experts Say It Never Worked

The social media-style feed was fundamentally misaligned with shopper behavior, one agency said.

Jun 5, 2025 - 19:04
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Amazon Is Quietly Killing a Program That Brands Used to Drive Sales. Experts Say It Never Worked
The social media-style feed was fundamentally misaligned with shopper behavior, one agency said.
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