![How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]](https://static.semrush.com/blog/uploads/media/86/bc/86bc4d96d5a34c3f6b460a21004c39e2/f673b8608d38f1e4be0316c4621f2df0/how-google-s-ai-mode-compares-to-traditional-search-and-other-llms-ai-mode-study-sm.png)
A Tale of Two Cannes: AI Optimism Masks Ad Industry’s ‘Existential Crisis’
Onstage, execs hailed AI. Behind closed doors, the industry is grappling with the end of a 'golden era'.
Onstage, execs hailed AI. Behind closed doors, the industry is grappling with the end of a 'golden era'.
