TNW Backstage meets the founder who reinvented flower delivery

TNW Backstage this week peeks behind the petals of the flower business — but not as you know it. In the latest episode of our podcast, we dig beyond beautiful bouquets to unearth the digital trends, disruptive models, and market moves reshaping the industry. Guiding us through the changes is Aron Gelbard, co-founder and CEO of Bloom & Wild — the UK’s top-rated online flower delivery company. Founded in 2013, Bloom & Wild transformed the traditional flower industry by moving it online and pioneering its now-famous letterbox delivery model. Aron shared the scaleup’s story, business strategy, and tips for fellow…This story continues at The Next Web

Jun 5, 2025 - 02:14
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TNW Backstage meets the founder who reinvented flower delivery

TNW Backstage this week peeks behind the petals of the flower business — but not as you know it. In the latest episode of our podcast, we dig beyond beautiful bouquets to unearth the digital trends, disruptive models, and market moves reshaping the industry. Guiding us through the changes is Aron Gelbard, co-founder and CEO of Bloom & Wild — the UK’s top-rated online flower delivery company. Founded in 2013, Bloom & Wild transformed the traditional flower industry by moving it online and pioneering its now-famous letterbox delivery model. Aron shared the scaleup’s story, business strategy, and tips for fellow…

This story continues at The Next Web