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Could Buying Nu Holdings Stock Today Set You Up for Life?
This fast-growing but mostly unknown bank deserves the attention it's getting, but can it last long enough to drive a life-changing gain?
Veteran investors know it's always possible to stumble across a mega-winner like Amazon, which has produced a six-digit percentage return since its 1997 initial public offering, changing early investors' lives as a result. These same investors, however, also know most stocks don't do nearly this well. Sometimes the hunt for these companies can even end up doing more harm than good.
And this reality raises questions about relatively young and little-known Nu Holdings (NYSE: NU). Although it's in a completely different business than Amazon is, it's an interesting growth prospect with a compelling backstory. Maybe a big enough position in this small stock could set you up for life. Or, maybe not.
Nu is an online bank. Like any of its traditional brick-and-mortar counterparts, Nubank offers loans, credit cards, business services, investing services, insurance, and payment solutions. Thanks to the addition of 4.3 million new customers during the three months ended in March, it now serves 118.6 million people, versus fewer than 10 million just six years ago. Sure, the COVID-19 pandemic helped all digitally native businesses by virtue of funneling people toward online/self-service providers. Clearly this company is also doing something right, however, in light of its incredible growth.
