Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model

A fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media and Future, as well as Fast Co. and Inc owner Mansueto Ventures.

ProRata operates Gist.ai, an AI-powered search engine that utilizes licensed content to generate answers, which launched in December 2024. Today, the company will announce a dozen more, taking the total number of publishers that license content to power its AI search engine to 500, according to the company.

Frommer’s, Homes & Gardens, The Nation, Newsday, The New Republic, The Philadelphia Inquirer and Trusted Media Brands are among those to come on board. 

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