5 beauty products sold every second: Flipkart trends report

Ecommerce giant Flipkart recently unveiled its Glam Up Annual Beauty Trends Report at the flagship Glam Up Fest 2025, offering insights into the fast-evolving beauty preferences of Indian consumers. Launched in partnership with Nielsen IQ, the report explores how evolving consumer preferences, rising affluence, and growing demand across new regions are fueling India’s beauty boom, with trends like skinimalism and SPF rituals making beauty more personal, science-led, and socially influenced.

The report highlights the growing preference for premium quality products, with over 5 beauty essentials sold every second on the platform across haircare, makeup, and skincare. The platform sold over 148 million beauty products in 2024. 

“The beauty landscape in India is in the midst of a vibrant transformation, and no one is driving it more than GenZs. Their evolving preferences, digital fluency, and expressive approach to beauty are reshaping the industry as we know it,” Manjari Singhal, Head of Business, Cleartrip, and FMCG, and General Merchandise, Flipkart, said. The report highlights that Gen Z’s presence in the online beauty and personal care space is expected to increase from 40% in 2024 to 47% by 2030. 

The report also emphasises that beauty in 2025 is no longer just about products, it is about intentional choices shaped by conscious consumers and creator-led influence.

Key highlights:

• Flipkart’s premium beauty and personal care selection is growing at 70% year-on-year, reflecting a strong shift in consumer behaviour

• The foundation of beauty is now skincare: Minimalist routines with hydration and barrier repair are dominating both shopping carts and social feeds. K-beauty products continue to surge in popularity, with K-products seeing over 90% growth year-on-year.

• Beauty routines are increasingly rooted in science with 62% of Gen Z search for beauty by ingredients, not brands.