Jason Kothari-led Mythik bags $15M in seed funding round

Jason Kothari-led Mythik on Wednesday said it raised $15 million in a seed funding round from a clutch of investors, which the startup claims is the largest seed round in India’s media technology space.

Investors, including Sakal Media Group, BITKRAFT, VC Grid, Visceral Capital, Shah Rukh Khan's Family Office, Patni Family Office, Saif Saeed Ghobash (Secretary General of Abu Dhabi Executive Council), Jaynti Kanani (Co-founder, Polygon), Pravin Jain (Founder, Tridiagonal AI), Marc Younan (former Principal, Redbird Capital), and Deepen Parikh (Co-founder of Courtside Ventures), participated in the funding round.

Last month, Kothari, former CEO of Housing.com, unveiled his latest venture, Mythik, a new global entertainment company from India. Mythik aims to share Eastern mythology, folktales, and history with a worldwide audience and create a version of ‘Disney from the East,’ the company said in a statement.

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“We are excited about the world-class and strategic investors we have brought together and look forward to realising Mythik’s vision and mission to bring Eastern mythology, history and folktales to the forefront of global entertainment and inspire happiness, peace and hope,” said Kothari, who also invested in the company.

“These ancient stories have a total built-in audience of 3.5 billion people globally and will be brought to life in a modern, immersive way using cutting-edge technology,” the company said.

Mythik’s founding team includes former senior leaders from Disney, Netflix, Amazon Studios, Jio, and Tencent.