How Startups Can Trend-Jack The Timeline With Memes

By Jason Levin

Here’s a modern startup truth: For better or worse, if you want people to care about your startup, you have to be terminally online.

You can’t rely on boring ChatGPT blog posts about the hottest trends in 2024 when it’s May 2025. There’s just too much competition out there for consumers’ attention — it’s your ChatGPT-written blog or laughing at a funny TikTok. That’s why you have to find a way to stand out and insert your brand into the hottest trends and narratives.

I call this “trend-jacking” and I built an entire seven-figure software empire around it.

Maybe you’ve seen it with popular meme narratives — like the recent “100 men vs 1 gorilla” trend. Once the trend started, brands started hopping on it like crazy.

100 fries vs. 1 girlfriend who said she wasn’t hungry

— Wendy’s (@Wendys) April 30, 2025

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