HBO Maxes Out: The Risks of Corporate Rebrands

Warner Bros. Discovery admits its ‘Max’ rebrand was a mistake. But what’s the cost of flip-flopping?

May 20, 2025 - 16:52
 0
HBO Maxes Out: The Risks of Corporate Rebrands

Warner Bros. Discovery admits its ‘Max’ rebrand was a mistake. But what’s the cost of flip-flopping?