Will Apple Be the Next BlackBerry?

It seems like ages ago when BlackBerry (NYSE: BB) was the big name in tech and whose cellphones were in hot demand. But as more innovative technologies emerged and better phones captivated consumers, the company struggled. Today, it has pivoted to focusing on enterprise software and cybersecurity.The tech company whose phones were responsible for taking significant market share from BlackBerry was Apple (NASDAQ: AAPL). Its iPhones soared in popularity when they first became available, 18 years ago. Lately, however, iPhones no longer look to be cutting-edge phones as the company's rollout of new artificial intelligence (AI) features has been delayed until next year. If Apple doesn't fix this situation soon, could it risk following the same path as BlackBerry?Image source: Getty Images.Continue reading

Jun 25, 2025 - 10:07
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Will Apple Be the Next BlackBerry?

It seems like ages ago when BlackBerry (NYSE: BB) was the big name in tech and whose cellphones were in hot demand. But as more innovative technologies emerged and better phones captivated consumers, the company struggled. Today, it has pivoted to focusing on enterprise software and cybersecurity.

The tech company whose phones were responsible for taking significant market share from BlackBerry was Apple (NASDAQ: AAPL). Its iPhones soared in popularity when they first became available, 18 years ago. Lately, however, iPhones no longer look to be cutting-edge phones as the company's rollout of new artificial intelligence (AI) features has been delayed until next year. If Apple doesn't fix this situation soon, could it risk following the same path as BlackBerry?

Image source: Getty Images.

Continue reading