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OM System is building suspense for a new camera coming on February 6th
OM System is working to build excitement for a launch happening on February 6. The company released a short teaser video, offering brief glimpses of an unreleased OM System camera. This video follows up on a post from the OM System CEO at the beginning of the month announcing that the company is working on a new camera and lenses. That statement, combined with the content of the video, makes it safe to assume that the focus of this announcement is indeed a camera. The dedicated teaser webpage poses the question, "Are you born to create?" It also promises "something exciting" coming soon and encourages people to tune in to "discover what’s next in the world of creative photography." The video, naturally, doesn't show much. It does, however, highlight a front dial, which must be a focus of the new camera. That dial shows four options, named Mono, Color, Art and CRT. We've seen such a dial before on the remarkably popular Olympus PEN-F. Based on the limited information in the video, it doesn't appear to be a follow-up to the PEN-F, as the teaser shows a more traditional SLR-style EVF in the center of the camera, as opposed to the left-corner EVF found on the PEN-F. Luckily, February 6 isn't too far off, so full details will be coming soon. You can sign up to receive notifications for the launch on the teaser webpage and keep re-watching the 15-second video to attempt to glean more information.
OM System is working to build excitement for a launch happening on February 6. The company released a short teaser video, offering brief glimpses of an unreleased OM System camera. This video follows up on a post from the OM System CEO at the beginning of the month announcing that the company is working on a new camera and lenses. That statement, combined with the content of the video, makes it safe to assume that the focus of this announcement is indeed a camera.
The dedicated teaser webpage poses the question, "Are you born to create?" It also promises "something exciting" coming soon and encourages people to tune in to "discover what’s next in the world of creative photography."
The video, naturally, doesn't show much. It does, however, highlight a front dial, which must be a focus of the new camera. That dial shows four options, named Mono, Color, Art and CRT. We've seen such a dial before on the remarkably popular Olympus PEN-F. Based on the limited information in the video, it doesn't appear to be a follow-up to the PEN-F, as the teaser shows a more traditional SLR-style EVF in the center of the camera, as opposed to the left-corner EVF found on the PEN-F.
Luckily, February 6 isn't too far off, so full details will be coming soon. You can sign up to receive notifications for the launch on the teaser webpage and keep re-watching the 15-second video to attempt to glean more information.
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