Your UGGs may not be the shoes you think they are

UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar names.

Jan 14, 2025 - 23:10

Your UGGs may not be the shoes you think they are

Influencer Anna Winter wears UGG shoes in Berlin, Germany. — An influencer wears UGG shoes in Berlin.
Jeremy Moeller/Getty Images

People are realizing that the UGG shoes they've worn for decades may be different than they thought.
That's because they purchased American-made UGGs — not shoes from Australian brand UGG Since 1974.
The brands are separate companies with little in common besides their nearly identical boots.

You probably have a pair of UGG boots in your closet.

And just as likely, they're probably not the Australian-made shoes you think they are.

Leather, fur-lined boots have a history that goes back centuries, but the kind we wear today got their start in Australian surfing culture. Dubbed "uggs," an Australian slang term, the shoes were first regularly worn by surfers to keep their feet warm around the '50s.

Of course, when you hear the term in the US, you likely think of the trendy, brand-name footwear ideal for winter.

The UGG company's brown boots first became a sensation in the early 2000s, with everyone from suburban moms to celebrities like Beyoncé touting their Australian-made boots with authentic sheepskin fabrics and cloud-like linings.

And since then, various UGG styles have made a comeback thanks to Gen Z fashion fans.

However, many shoppers are now discovering that the shoes they've been wearing for decades aren't actually made in Australia. They're not created by the original ugg brand unless they were purchased from UGG Since 1974, an Australia-based company that handcrafts its products and has been around a few years longer than UGG.

An UGG store sign in London. — The UGG brand that we all know is actually American, not Australian.
Mike Kemp/Getty Images

UGG vs. UGG Since 1974

After sheepskin boots first became popular in the '50s and '60s, Australian couple Arthur Springthorpe and Faye Springthorpe took the shoes to another level in the '70s, according to a blog post from UGG Since 1974.

"Arthur and Faye drew on Arthur's years of experience as a wool classer in the shearing sheds of New South Wales to craft sheepskin moccasins and UGG boots, one pair at a time in our workshop, all those years ago," the brand's website says.

Though they didn't invent the term "ugg," the Springthorpes saw its potential as a business moniker and created a stable, family-run business in Australia.

And today, the brand is still going strong. You can buy its shoes at one store in Australia and around the world via its online shop.