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Don’t Miss Footnote 4
If you’re the sort of reader who reads new articles here as soon as they’re posted, you might have missed footnote 4 today. I’ll delete this post in a few hours, but for now here’s the footnote for your convenience: When this Apple-OpenAI partnership was announced, there was much speculation about who’d be paying whom. The answer is that neither side paying the other. Linking to Mark Gurman’s scoop on the arrangement, I wrote back in June: Apple getting this free of charge, in exchange only for the prestige of showing the ChatGPT logo and credit to users of Apple devices who engage the integration, is the Apple-iest negotiation in recent memory. My money says Eddy Cue, Steve Jobs’s favorite co-negotiator, made the deal. (I’d love to take Eddy Cue with me to the dealer when next I buy a car.) What hadn’t occurred to me until now is that not only is OpenAI getting no money from Apple out of this arrangement, but that the net brand equity they’re getting from it might be negative. These Super Bowl and high school basketball queries are handled perfectly by ChatGPT when using it directly — but Siri’s attribution makes it look like ChatGPT is to blame for these utterly and at times laughably wrong bungled answers. As it stands, Apple is getting a scapegoat more than a partner out of this deal. ★
If you’re the sort of reader who reads new articles here as soon as they’re posted, you might have missed footnote 4 today. I’ll delete this post in a few hours, but for now here’s the footnote for your convenience:
When this Apple-OpenAI partnership was announced, there was much speculation about who’d be paying whom. The answer is that neither side paying the other. Linking to Mark Gurman’s scoop on the arrangement, I wrote back in June:
Apple getting this free of charge, in exchange only for the prestige of showing the ChatGPT logo and credit to users of Apple devices who engage the integration, is the Apple-iest negotiation in recent memory. My money says Eddy Cue, Steve Jobs’s favorite co-negotiator, made the deal. (I’d love to take Eddy Cue with me to the dealer when next I buy a car.)
What hadn’t occurred to me until now is that not only is OpenAI getting no money from Apple out of this arrangement, but that the net brand equity they’re getting from it might be negative. These Super Bowl and high school basketball queries are handled perfectly by ChatGPT when using it directly — but Siri’s attribution makes it look like ChatGPT is to blame for these utterly and at times laughably wrong bungled answers. As it stands, Apple is getting a scapegoat more than a partner out of this deal.
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