BMW Group Malaysia delivered over 13,500 units in 2024 – total vehicle sales down 10%, EVs down 25%

BMW Group Malaysia has announced it delivered over 13,500 units of BMW, MINI and BMW Motorrad vehicles in 2024, which is a 10% drop compared to the 15,012 units announced for the year prior. This was revealed at an event held today that also saw the launch of the facelifted i4 and preview of the 530i M Sport.

According to the company, 66% of vehicles delivered in 2024 were locally assembled in Malaysia. It added that electric vehicles (EVs) made up 20.5% of all deliveries for the year, with over 2,700 units sold across three brands for a cumulative total of nearly 33,000 units to date. That’s quite a dip for the year (down 25%), considering the BWM brand alone saw over 3,600 EVs delivered in 2023.

Going by individual brands, over 10,500 BMW cars were delivered in 2024 compared to 11,699 units in 2023 (down 10%). Curiously, the road transport department’s (JPJ) latest vehicle registration data – which should also include reconditioned/grey-import cars – showed 10,259 BMWs being registered in 2024, which is less than what was officially announced.

We posed this discrepancy to BMW Group Malaysia and were told there appears to be some sort of mismatch of information. Sashi Ambi, head of corporate communications and sustainability said that the company’s reporting to the MAA indicated over 10,500 units and that the company would seek out a detailed report from the JPJ on this matter.

Moving on, the X1 sDrive20i was named BMW’s best-selling Sports Activity Vehicle (SAV) with a 195% year-on-year (YoY) increase in sales at nearly 1,500 units. The X4 xDrive30i M Sport came in second with 700 units and is followed by the X5 xDrive50e with 400 units. Overall, BMW’s X range of Sports Activity Vehicles (SAVs) saw deliveries hit over 3,600 units, which is less than the over 4,000 units reported for 2023 (down 10%).

As for other models in the line-up, over 2,700 units of the 3 Series were delivered throughout 2024 (2,600 units in 2023, up 4%), with the 320i M Sport claimed to be the most popular offering in its segment for a second year in the row at over 1,400 units. The larger 5 Series saw 790 units delivered (800 units in 2023, down 1%), led by the 520i. Narrowing things down to just the BMW i line-up, the iX2 was the brand’s best-selling EV with over 460 units delivered within nine months. The i5 eDrive40 M Sport came in second with over 400 units.

Switching the focus to MINI, over 1,400 units of the brand’s vehicles were delivered last year (1,750 units in 2023, down 20%). The petrol-powered Countryman was the most preferred by buyers with over 340 deliveries, followed closely by its fully electric equivalent – the Countryman SE All4 – in second with 320 units within seven months of its debut.

Lastly, BMW Motorrad improved slightly from the 2023 total of 1,563 units to hit over 1,600 units in 2024 (up 2%). The Adventure bikes were highly popular with over 760 deliveries, led by the R 1250 GS Adventure that saw 300 units delivered. The company also noted that bikes under the Urban Mobility segment saw a 21% growth in 2024, led by the C 400 GT.

Across 2024, BMW Group Malaysia introduced 27 new models and variants across its brands. The company also revealed it has made over 2,020 charging facilities in its network to customers so far through strategic partnerships, while over 100 BMW i and MINI charging facilities are available across its authorised dealerships.

“The past year has been an extraordinary one for us at BMW Group Malaysia, one defined by successes and initiatives that reflect our commitment to innovation, excellence, and leadership in the premium automotive space,” said Benjamin Nagel, managing director of BMW Group Malaysia

“From reaffirming our commitment to Malaysia’s local automotive industry, with the expansion of our BMW Group Regional Parts Distribution Centre, to solidifying our position as the number one premium electric vehicle provider in Malaysia for another year with over 2,700 electric vehicles delivered across our BMW, MINI, and BMW Motorrad portfolios, every milestone is a testament to the trust our customers and partners place in us,” he added.

In other areas of business, 2024 saw over 4,500 vehicles across the three brands being financed through BMW Group Financial Services Malaysia, with 46% being either an EV or plug-in hybrid (PHEV). Contracts funded under BMW Motorrad Malaysia achieved the highest global penetration rate at 67% last year. Meanwhile, through the Self-Service Portal on the MyBMW app, over 3,300 contracts were successfully funded digitally.

BMW Group Malaysia also laid claim to being the largest exporter of premium vehicles from Malaysia, with over 11,000 units shipped out the Philippines as well as Thailand since 2018.

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